Encourage Action Using CTAs Every piece of content you put out is part of a customer journey. You’re building brand awareness with blog posts, educating with slides decks, persuading to buy with how-to videos, and retaining
What to Include in a Killer Sales Presentation It’s a given that your sales presentation should have a professional aesthetic that matches your branding. But aside from the looks and the benefits, what else do you need to include? We’
tips and tricks How to Structure a Case Study that Converts Case studies are the perfect way to showcase your services for prospective clients—and help build authority in your industry. But there’s a certain art to putting them together. It’s not
How to Lose the Jargon in your Marketing Simplicity sells Your audience comes to you for your expertise but being an expert doesn’t mean using super-specialized terminology that can confuse your reader or make them feel “less than.” Being an
Feedback How to Give Feedback to a Designer Communication is a huge component of the design process. Designers depend on you, the client, to communicate your vision for a project—and, most importantly, to give them feedback once you see the
tips and tricks Getting the Details Right in a Creative Brief When you hire anyone to do a project for you, getting the details right is important. And that’s especially true when you have a creative idea that you want someone to make
tips and tricks What Kind of Designer do you Need? Graphic designers are like doctors (stay with me, here). While there are some generalists out there, you’re better off going to a specialist for a specific need. You’re not going to
tips and tricks Brevity Is the Key To Winning Marketing Communication When you're marketing your product to your audience, it's a common instinct to overshare. It's easy to understand why—you've spent forever working on making your product great, right, and you want to
Stock Photography The Right way to get Started with Stock Photography Stock photography, along with coffee, is a staple in today’s marketing design—especially if you’re a growing brand without the budget or time to hire someone to shoot custom photography. But
How to Find a Great Freelance Designer Hiring contractors is a cost-effective way to grow your business without the headache and overhead that go with hiring full-time employees. But freelancers are hired guns, and they might not be as gung-ho
tips and tricks Understanding Your Sales Presentation Audience Presentations are an effective way to reach a large number of people at once—whether in-person or online. But in order to make a good impression, you need to know who's in the
Decoding Marcomm Jargon It’s easy to feel lost when everyone uses a different term to describe what sounds like a newfangled idea. It seems like the tools available for marketing communications (abbreviated “marcomm” or “marcom”
